Getting Started with Behavioral Targeting




	What next? Now that you know more about Behavioral Targeting we’d like to introduce our Sponsor, Specific Media. Specific Media, Inc. is a leader in brand and direct-response online marketing. Specific Media specializes in giving agencies, brand advertisers, and direct marketers a suite of tools that enhance the performance of their online campaigns across our ad network of the top 500 most visited sites on the Internet. Specific Media’s Behavioral Targeting technologies give you the ability to target your ad impressions to online users who match the behaviors of your desired customers. In one phone call you can begin using the most advanced technologies, such as, geographic targeting, behavioral targeting, contextual (keyword) targeting, or re-targeting past visitors of your website. Simply put, Specific Media gives you: • the targeting tools you need, • the sites users visit and trust, and • the scale of 75,000,000 consumers every month. With Specific Media’s Behavioral Targeting solutions you can… · • Reach up to 75,000,000 consumers who have an interest in your product category • Access 450+ of the top brand sites (i.e. Disney, FoxSports, BRAVO etc.) • Use any number of large ad formats and rich media, IAB standard ad unit sizes • Select from 17 behavioral segments (Custom categories are available too!) • Choose between CPM & CPC pricing programs • Full site disclosure of where your ads ran 17 behavioral segments. (Automotive, Business to Business, Consumer Software, Entertainment, Family, Finance, Food and Drink, Health and Beauty, Home and Garden, Magazine, News and Media, Portal, Real Estate, Shopping, Sports, Travel)		For Immediate Information Call 1.866.450.2484 (ALL fields are required.) Company: Company URL: Product(s) / Service(s) Offered: First Name: Last Name: Job Title: Email: Address: City: State: Zip: Country: Phone: What is your primary advertising objective? What is your primary target? What is your approximate monthly budget? When are you ready to advertise? How did you hear about us? Is there any other information that would help us better serve your needs?