Specific Media is an interactive marketing services company that provides advertisers, marketers, and agencies with multiple distribution channels to cost-effectively reach consumers on the Internet.  We offer a suite of services that benefit both advertisers and web publishers, such as websites and search engines, creating a win-win-win business model.  Specific Media develops, targets, and places online advertising campaigns that attempt to hit advertisers’ customer acquisition metrics while driving advertising revenue for web publishers.  We deliver these services through our ad networks and drive revenue from three main distribution channels; Specific Media Premium, Specific Media Performance and Specific Media Search.

Specific Media Premium is comprised of over 450 ‘Brand Name’ web publishers, such as, ABC, ABCNews, Gannett Newspaper Group, ESPN, FoxNews, FoxSports, Major League Baseball, NBC, NYTimes, The Weather Channel, CBS, CBSNews, Food Network, etc...  We purchase IAB standard ad units on these publishers and leverage our Behavioral, Contextual and Optimization technologies to reach an advertiser’s target audience and produce cost-effective transactions for our advertising clients. 

Specific Media Performance is a large aggregate of small to medium websites that are not known ‘Brands’ and typically wouldn’t attract the advertising budgets from large agencies or advertisers.  We purchase IAB ad units on these web publishers’ pages, such as, Pop-Unders, Squares, Leaderboards, and Sky Scrapers on a revenue sharing basis and leverage the same technologies to produce transactions for our clients.  The Performance Network also helps advertisers and marketers with building their CRM database by utilizing co-registration (or opt-in email capture) and lead generation programs. 

Specific Media’s Search offering to advertisers and publishers is very similar to what Google and Yahoo!’s offering is.  Under the search umbrella we have two main product lines; ‘conTEXT’ and ‘ContextMatch’, which both utilize our contextual technology.  conTEXT creates hyperlinks from specific keywords or phrases that appear within pages of online content, to relevant and commercial information and offers.  ‘ContextMatch’ adds contextually relevant advertisements next to the publishers’ content, similar to Google’s AdSense product. 

For more information about Specific Media, Inc. Please visit our corporate website at http://www.specificmedia.com