Behavioral Targeting Case Studies

Now that you are armed with more knowledge regarding Behavioral Targeting (BT), we'd like to share case studies of behavioral targeting campaigns with you.

The sites and content that drive the building of the behavioral segments and then drive the delivery of your ads are critical to the success of a behaviorally targeted campaign.

Behavioral Targeting Campaign: Major Theme Park

Advertiser: Major Theme Park

Objective: Identify and message in-market travel shoppers to drive ticket and vacation package sales.

Goal: Achieve a Cost Per Sale (CPS) less than or equal to $125.

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Behavioral Targeting Campaign: Nationwide Travel Agency

Advertiser: Nationwide Travel Agency

Objective: Identify leisure travelers online, drive qualified traffic to the company site and encourage consumers to call for a consultation.

Goal: Achieve a Cost Per Sale (CPS) less than or equal to $100

>> View this Case Study Online

>> Download PDF